Success Story: CompUSA TV Network
    
ISM Networks was responsible for the implementation and development of CompUSA's Instore TV Network. ISM worked directly with both CompUSA Merchandising Management as well as CompUSA’s Vendor and Manufacturer base to establish and create an extremely successful network model.
           
ISM maintained a dedicated sales team to support CompUSA vendors and provided a complete account management service for CompUSA. The ISM team created the most profitable retail network in the Consumer Electronics industry during their time.  ISM managed all the aspects to the CompUSA Media Network including:
     

Sales, Marketing & Training

Dedicated Account Management team in-house Sales of airtime to vendor community Marketing and promoting the network Corporate campaign (internally) using banners and signs, TV with programming in lobby, brochures, folders, etc. Vendor Community (externally) using monthly e-mail campaigns, mailings, dedicated website, sales sheets, events, and more. Building / managing buyer relationships Education of CompUSA’s retail in store salesforce Includes quarterly mailings, emails, faxes, team conference calls, intranet site and more. Research studies that clearly detailed the strength of the Network   through increased ROI on advertising messages.

Operations

Trafficking; TV, radio, on hold & signs, asset tracking Sales Analysis; weekly & monthly sales activity Compliance -- 3rd party audits every other month -- Results analyzed / how to make program better Troubleshooting; calls from stores Accounting

Content

Content mapping and execution Manage everything from installation to execution

Production/Production Management

Work closely with agencies to provide vendor commercials, branding commercials and other HD solutions for content

Other touch points managed by ISM

In-Store Radio On-hold messaging Signage: “As seen on CompUSA TV”

Synergistic Efforts
ISM’s management style allowed CompUSA employees to concentrate on their core responsibilities while supporting the efforts of the ISM team. In turn, ISM served as an extension of the CompUSA family and helped to build the network to fulfill many parameters and goals of both CompUSA and their vendor and manufacturer partners.

Research Results
The CompUSA Media Network was an in-store advertising medium which communicated with consumers and sales associates at a critical time and place – in the store when purchase decisions were made. Specific messaging and programming were broadcast on the in-store network, including a mix of informative segments, sponsor commercials, and entertainment all designed to better engage the customer. Request Research Report PDF
            
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